8 Must-Have Marketing Tools

1. Logo

• Can be an image or typographic
• Use consistently: same colors and proportions
• Put it on everything

2. Business cards

• Use the back
• Be aware of type size
• The simpler, the better
• List (one) phone, fax, address, email, web address

3. Digital Signature

• Name Company/logo (linked to site)
• Address, phone, fax
• Link to website
• Link to latest project
• Link to blog
• Link to Facebook business page
• Link to Twitter
• Link to LinkedIn

4. Brochure or rack card

• Focused on benefits you provide
• Leave-behind or mailer Put testimonials in front of clients

5. Website

• Active
• Content rich
• Get optimized

6. Elevator Speech

• Be able to describe what you do in 30-60 seconds or less. Focus on stories of how you’ve helped others.

7. Social Media

• Facebook business page
• LinkedIn
• Complete your profile
• Update contact lists
• Get a professional head shot
• Be active

8. Notecards

• A handwritten note is so rare, it’ll always grab attention.

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